A call to push past the limits of ourselves and to "be greater". A print campaign for Nike promoting their Free Run series.
"Just Do It" is a great line to start movement, and I wanted to push that message further by inspiring self motivation.
Keeping with Nike's brand I developed a campaign promoting their shoes with messages of inspiration and encouragement.
A core of the campaign was the guerilla marketing. This idea involved a challenge for people to run past the kiosk at a speed that will push them to go above and beyond and reach new heights. The reward if beaten is an offer on their shoes.
The kiosk measure the person's speed when passing through. If they go fast enough, a reward is given to the winner.
